The Missourian reports that a comedic video advocating the use of home fire sprinklers, and posted to the Columbia Fire Department’s Facebook page has gone viral and has received views from across the world.
Missouri is one of the states that prohibits the adoption of fire sprinkler requirements for new homes and mandates that home builders offer the systems as an option. The video encourages the target consumer audience that they can choose to have a fire sprinkler system installed in their home.
The premise of the video, according to the article, is that having a fire sprinkler is "like having a firefighter in your home 24 hours a day." The video then imagines what it might be like to have a real firefighter in your home all of the time. The fire chief in the video concludes that it may be better to have fire sprinklers than having a real firefighter in your home.
The video was posted on Tuesday afternoon and “has steadily grown in popularity in the two days since. Department officials credit the success of the video to people who enjoyed the video, and shared it on their personal profiles.” The total reach of the video has eclipsed 1 million, according to Battalion Chief Brad Fraizer. Total reach refers to the number of people who have had the video appear on their screen, whether they clicked on it or not.