The California Fire Sprinkler Coalition has developed a fire service media guide, a tool that provides key information that can be used in front of cameras and reporters. For instance, the guide underscores language that highlights a sprinkler's reliability, aesthetics, installation, water requirements, cost, and insurance discounts. The document also includes sample sound bites which are likely to get picked up by the media, including "The quick response of the fire sprinklers kept the fire small, allowing the family to escape safely and minimized the risk to our firefighters.”
Download a free copy of the new guide by visiting the California Fire Sprinkler Coalition site. The item is listed under the heading "Coalition Resources."