When it comes to effectively spreading the sprinkler message to a large audience, there might not be a better tool than the media. Understanding the media's reach is Roland Garcia, fire marshal of the Pearland, Texas, Fire Department who was awarded the inaugural Fire Sprinkler--Outstanding Media Reporting Award. The accolade promotes fire sprinkler successes and the media's effectiveness in highlighting sprinkler activations. Cindy Giedraitis, a regional manager with the National Fire Sprinkler Association (NFSA), presented the award to Garcia on behalf of NFSA and NFPA's Fire Sprinkler Initiative at the Texas Fire Marshals' Conference in Austin last month.
Garcia, also co-chair of the Texas Fire Sprinkler Coalition, is one of the state's most outspoken advocates for home fire sprinklers. Over the past year, he had a hand in promoting four stories showcasing sprinklers in action.(One of them was featured on this blog.) In total, twelve Texas cities had reported sprinkler saves from 2013 to date, with the majority of reports coming from Pearland, Texas.
Follow Roland Garcia's lead and work with the media to promote the many benefits of sprinklers. Here are some tips and talking points from NFPA to get you started.